Services
Amazon MAP enforcement that actually holds your price
You have a MAP policy. It’s in a folder somewhere. Meanwhile your product is $40 under it on Amazon, your best dealers are asking why they bother, and nobody on your team has the time to chase it.
We write the policy so it holds up, tighten the agreements behind it, watch your price, and follow through when someone breaks it. You get your price back without becoming the pricing police yourself.
Amazon won’t do this for you
A MAP policy is an agreement between you and your resellers. Amazon isn’t part of it, so it won’t enforce it, and there’s no button that removes a seller for going under your price. On top of that, Amazon compares prices across the web, so a violation on another site can drag your Amazon price down too.
Enforcement has to come from you. We do the work of it.
Why most MAP policies fail
- Vague language resellers can work around
- No monitoring, so violations run for months unnoticed
- Exceptions for big accounts, which teaches everyone the policy is optional
- No real consequence, because nothing ties the policy to supply
- No reach over unauthorized sellers, who never received the policy in the first place
What we do
- Write or rewrite your MAP policy. Unilateral, specific about what counts as advertising, clear about consequences. Reviewed by your attorney before it goes out.
- Tighten reseller agreements. Where dealers can sell online, no sales to other resellers, storefront disclosure, and consequences. Drafted with your counsel.
- Roll it out cleanly. Every reseller notified at once, with an effective date.
- Monitor continuously. Your price across Amazon and the other channels that matter, with violations documented by date.
- Follow through consistently. The same consequence for every account, including your biggest.
- Handle sellers MAP can’t reach. Unauthorized sellers get traced to their supply source and cut off. See removing unauthorized sellers.
What you get
- A MAP policy and reseller agreement your attorney has signed off on
- A live view of who’s violating and by how much
- Enforcement underway with names and dates, not “we’re monitoring it”
- A documented pricing and enforcement history that builds month by month, which matters when you How Buyers Value Your Amazon Channel When You Sell the Business">sell the business
Why it pays for itself
Every dollar of price you recover lands directly in margin, on every unit, every month. It also protects the retail relationships that are often worth more than your whole Amazon channel.
Frequently asked questions
Does Amazon enforce MAP?
No. Amazon treats MAP as a private agreement between you and your resellers. More at Does Amazon Enforce MAP Pricing? (No. Here’s What Does.).
Is MAP enforcement legal?
A unilateral MAP policy is well-established practice in the US. Trouble comes from negotiating prices with resellers or coordinating between them. We keep the policy unilateral and work alongside your attorney.
Can you enforce MAP on sellers we never authorized?
Not through MAP itself. We trace where they get product and close the source.
How long until our price recovers?
Enforcement starts in weeks 3 to 6 of working together. Real price recovery generally shows in months three to six, as existing inventory sells through.
What does it cost?
MAP enforcement is part of everything we do, not an add-on. No setup fee, no monthly retainer, and never a cut of your ad spend. We’re paid a share of the revenue on the channels we manage. We’ll walk through it on a 20-minute call.
Learn more
See where your price stands today
The free scan shows your lowest live price against your policy, every seller on your products, and the likely leak sources. About two business days, from a person.
Free channel scan
The form is at the top of this page. It takes about a minute.