About
Two people, named.
Symtry Partners is BetterLed Consulting LLC, of Noblesville, Indiana. If you work with us you get both of us on the account — David leads the first conversation and the strategy, Troy is in the work after it. Not a ticket queue, and not a name on a proposal you never speak to again.
Troy Marchand
Chief Executive Officer
Twenty years on the operating side — running a fund, sitting on five private company boards, and building his own brand that cleared seven figures in year one. That one ended badly, and the lesson stuck: revenue isn't a business. It is why every account, listing and document we touch stays in your name.
He still owns e-commerce brands through DBG Holdings, so he pays the same platform fees and opens the same 6 a.m. suppressed-listing email you do.
Read Troy's full bio
David Ledbetter
Chief Growth Officer
Founded BetterLed Consulting, the Indiana Amazon agency that became Symtry, on the premise that most brands don't have a traffic problem — they have a profit problem. 159% sales growth for LOGO Brands with ACoS and TACoS held steady; Kemp USA taken from no Amazon presence to more than $1.6M a year at nearly double the margin.
He holds an MBA and reads a P&L, which is rarer in this channel than it should be. He leads every first call, and it starts with the business rather than with tactics.
Read David's full bioThe company
Symtry Partners runs the Amazon, Walmart, TikTok Shop and Shopify side of established American brands — the pricing, the listings, the ad money, and the people selling your product without permission. Most of the companies we work with have sold something excellent under their own name for twenty-five years, and have one person covering Amazon between four other jobs. That has never been a competence problem. Nobody ever built the position.
- Bad news travels first. If something breaks or a number moves the wrong way, you hear it that day.
- One set of numbers. Reporting ties to your cost of goods so it reconciles against your books, not against a dashboard.
- Nothing is built in our name. Accounts, listings, creative, documentation — yours from day one, yours if you leave.
- We say no out loud. If the honest answer is that you don't need us, that's the answer you get on the first call.
Legal entity: BetterLed Consulting LLC, doing business as Symtry Partners. Noblesville, Indiana.
Most of our specialist team is based in the Philippines, which is part of how we hold a flat fee instead of taking a percentage of your ad spend. We'd rather you hear that here than notice it in month three.
Reach us at team@symtrypartners.com.
Start here
Twenty minutes, and you'll know if we can help.
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