Chief Growth Officer
David Ledbetter
David didn't come to e-commerce from a marketing seminar. He came to it the way most good operators do — by building something, running it, and learning where the money actually leaks out.
4.4x
Sales growth, Kemp USA
18.9%
Kemp margin, up from 9.8%
159%
Sales growth, LOGO Brands
70%
Of accounts grew in 90 days
Needs written sign-off. These are real client results, but publishing named performance numbers is a bigger permission ask than listing a logo. Get it in writing from LOGO Brands and Kemp USA before this page is indexed. If either says no, the same numbers still work unattributed — "a sporting goods brand," "a safety equipment brand."
Before Symtry, David founded and led BetterLed Consulting, an Indiana-based Amazon agency built on a straightforward premise: most brands don't have a traffic problem, they have a profit problem. Under his leadership, BetterLed built playbooks for launching new brands and scaling existing ones from five figures to seven — the same playbooks that run inside Symtry today.
The results speak in numbers rather than adjectives. 159% sales growth for LOGO Brands while holding ACoS and TACoS steady. For Kemp USA, a launch from no Amazon presence at all to more than $1.6M a year — 4.4x sales across the same seven months over two years, at nearly double the margin. Across the book, roughly seventy percent of managed accounts grew and sixty-five percent improved advertising efficiency inside their first three months.
Every founder wants to grow. Fewer are building something someone would actually want to buy. That's the gap we work in.
That operator's instinct — ads are a P&L line, not a scoreboard — is what he brought with him when BetterLed became part of Symtry. David leads every first conversation with a founder, and it rarely starts with tactics. It starts with the business: what the margins really look like, which channels are carrying the load, and what a buyer would find if they opened the books tomorrow.
That last question is the one he cares most about. He has watched enough sellers discover too late that a business dependent on aggressive spend and a handful of hero SKUs doesn't survive due diligence. His work aims at the opposite: durable branded search, ad systems that stay profitable without heroics, and a catalog that tells a clean story to an acquirer.
David holds an MBA and brings a finance background to a channel where too few people read a P&L. He's also a former professional baseball player — which, as anyone who has run a brand through Q4 will tell you, is decent preparation for a business built on repetition, adjustment, and long seasons.
- Margin before volume. A number that grows while efficiency falls isn't growth, it's spending.
- Ads belong on the P&L. Not on a dashboard, and not in a vacuum away from your costs.
- Build for the buyer you may never meet. Branded search, a real catalog, and no dependence on a hero SKU.
- The first conversation is about the business, not about tactics we haven't earned the right to recommend yet.
Works alongside Troy Marchand, CEO.