[[ CATEGORY — licensed goods? confirm ]]

159% more revenue, with the ad efficiency held flat.

[[ ONE SENTENCE carrying the situation and the outcome together. Write this after the interview, not before. ]]

Client

LOGO Brands

Channel

Amazon

Engaged

[[ Month Year — present ]]

Window measured

[[ e.g. 12 months ]]

159%

Sales growth

[[ ? ]]

ACoS, held steady

[[ ? ]]

TACoS, held steady

[[ ? ]]

[[ fourth metric ]]

Scaffold only — this case has no source data yet. The 159% figure comes from David's bio, not from a published case report; LOGO Brands was never written up on the old site. Before this can publish: pull the account P&L for the same window treatment used on Kemp, confirm what "held steady" means in actual ACoS and TACoS numbers, get the starting condition in the client's words, and get written sign-off on the name and the figures.

Where they started

[[ The condition, stated without spin ]]

[[ What was actually wrong when we walked in. This is the block that decides whether a reader sees himself. If it doesn't sound a little bad, nobody believes the ending. ]]

What we did

[[ The work, in the order it happened ]]

[[ First phase — what we found and how ]]
[[ Second phase — listings, pricing, catalog ]]
[[ Third phase — the ad money ]]
[[ Ongoing — what changed in how they operate ]]

[[ Optional: the judgment call. The thing we chose not to do, or the thing we told them they didn't want to hear. ]]

What changed

[[ The result, with the window attached ]]

[[ 159% over what period, against what baseline. "159% growth" alone is not evaluable. Holding ACoS and TACoS flat through that growth is the real claim — give the actual numbers on both ends. ]]

[[ What did not improve. ]]

They brought a level of expertise on the Amazon platform that we did not have on our team or on our own, and they really were able to come along and help us understand how Amazon works.

Amy Luke

LOGO Brands

Why it matters if you're reading this

[[ The transferable lesson ]]

[[ What generalizes. This is the part that gets the page cited and makes it rank for the problem rather than the client's name. ]]

Same first step

Find out what your channel actually looks like.

Free, no commitment, and this client started here too.

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