Discover how BetterLed’s innovative approach helped regain sales and profit goals quickly and efficiently for a fruit & nut bar brand.
⏱️Avg. reading time: 2 min
Founded in 2010 by two triathletes in Texas, Thunderbird set out to create a great-tasting, whole-food energy bar. Their commitment to quality and taste has remained unwavering, solidifying its place in the market.
Thunderbird struggled to maintain consistent control of the Amazon “buy box,” resulting in lost sales to third-party sellers, amounting to approximately $50,000+ in revenue. The challenge lay in regaining the market leadership position.
BetterLed was tasked with reclaiming Thunderbird’s lost market share by reestablishing control of the Amazon buy box. The objectives also included enhancing content creation, optimizing ad spend, and launching new products to achieve market leadership on the platform.
The results are impressive.
The buy box was not controlled by the brand. This was a mistake for quality control, consumer expectations, and revenue.
In the initial PPC audit, BLC discovered thousands of dollars being allocated incorrectly. Ad Spend was wasted on research.
BLC made an immediate impact on PPC – harvesting existing profits – while implementing new SEO and design to increase organic traffic.
We came up with strategies to increase Thunderbird’s control over the Amazon buy box through improved inventory management, ad spend optimization, and new product launches.
We collaborated with Beyond the Agency to create impactful A+ content, video campaigns, and overall enhanced brand visibility on Amazon.
Using our implemented optimized advertising strategies, we enhanced efficiency and profitability, reducing ACoS while increasing Return on Ad Spend (ROAS) and overall sales.
Explore new avenues such as Sponsored Brands Video and Sponsored Display, leveraging Brand Analytics tools to track impact and explore new advertising channels for increased customer engagement and retention.
With a January 2021 start date, the sales rocketed to almost a 2x pace in the preceding two months. The difficult reality is that the ability to scale was not present until the following year. With an increase in Organic CVR, Thunderbird was able to spend 50% less on advertising than previous to BLC’s campaign development, which bolstered profit for the company as they focused on growth.
2020 Monthly Rev/Mo: $15,000
2021 Monthly Rev/Mo: $25,000+
Immediately dropped their Ad Spend from $6,000+ to > $3,000 and TACoS from 35%+ to > 10%.
Unit Session % increased a whopping 30% within the first three months due to UE & PPC upgrades.
… This was a genuine surprise. Had I have known this was possible, I would have hired them sooner.
Mike Beshore, Chief Growth Officer
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