Discover how SYMTRY’s innovative approach helped achieve sales and profit goals quickly and efficiently for a cat litter brand.
⏱️Avg. reading time: 2 min
Kitty Poo Club has created most convenient disposable litter box ever created. It was time to bring that to Amazon Customers.
KittyPooClub was losing market share by not being on Amazon. Fur-parents and cats have been looking for their favorite go-to litter boxes on Amazon. Going into With SYMTRY’s help, it was time to make that possible.
SYMTRY was tasked with regaining KittyPooClub’s lost market share by launching the brand. Launching new products to achieve market leadership on the platform has been the primary objective.
The results. See for yourself.
We can only face one of two challenges at a time, launching a product and be profitable.
By not being on the Amazon Marketplace, KittyPooClub was losing not just money but valuable lifetime customers.
SYMTRY made an immediate impact on PPC – harvesting existing profits – while implementing new SEO and design to increase organic traffic.
We conducted an in-depth analysis of their current advertising strategies, D2C site performance, brand identity, and core KPIs essential for success. The primary focus areas included Ad Spend, Revenue, and TACoS (Total Advertising Cost of Sales).
Guided by these goals, we utilized data from Google Ads and Helium10 to refine the listings and lay the groundwork for building strong organic rankings.
Leveraging our research, we optimized the front-end with fresh, compelling copy and launched full-funnel PPC campaigns featuring a variety of ad formats.
Following the SEO updates, we increased PPC bids, closely monitored CVR and CTR, and executed highly targeted campaigns that achieved exceptional results within a niche category and brand.
Starting in April of 2024, sales took off within the first 4 months. And has been consistently hitting +$20k the months after that.
Kitty Poo Club was able to reach #2 in Amazon Best Sellers for Disposable Cat Litter Boxes within the first 3 months and is still maintaining the position. A clear strategy and long-term partnership has been key to this success.
The efforts from good SEO, great listing creatives and targeted PPC, resulted into more profits (TACoS from 53.8% to 9.6%) and growing Revenue of $27,000.
Apr 2024 Rev/Mo: $3,000
Jan 2025 Rev/Mo: $27,000+
With the growing Revenue of $27,000 + The Advertising Cost of each sale was lower each month. (TACoS from 53.8% to 9.6%) meant more profit.
Organic Sales % increased a whopping 32% within 1 month and +129.6% within 1 year mark.
… You made me believe in PPC again.
David, CMO
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